About EarthWise
Our mission is to make sustainable product choices easy, credible, and practical — no greenwashing, no guesswork.
Why we started
We were frustrated by vague eco-claims and confusing labels. EarthWise distills the signal from the noise with a transparent scoring model across four factors: materials, packaging, shipping, and end-of-life.
Every recommendation comes with a short rationale and sources so you can understand the tradeoffs — and pick the swap that fits your budget and values.
Our values
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Transparency
Plain-English scoring with criteria and sources. We show the tradeoffs, not hype.
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Practicality
Affordable swaps you’ll actually use — good for the planet and your routine.
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Trust
Independent methodology; clear, repeatable rules over marketing claims.
5,000+
Waitlist members